Design Around Your User, not Anyone Else 's

My approach to web design is all about the end user. When designing for the web, I believe the key principles are in keeping the brand message strong with a beautifully designed minimal approach. I believe the functionality of the site along with the design should strive for simplicity, and allow room for interactivity with the user. I think that thought provoking content, design, and functionality is the key that opens the door and allows the user to enter into your digital domain. I strive to utilize progressive enhancement in my design, as an enjoyable user experience is my underlining goal.

“ In the Army, whenever I became fed up with meetings, a protocol, and paper work, I could rehabilitate myself by a visit with the troops. Among them, talking to each other as individuals, and listening to each other's stories, I was refreshed and could return to headquarters reassured that, hidden behind administrative entanglements, the military was an enterprise manned by human beings.”
— Dwight D. Eisenhower